Facebook's stock crashes: What good is winning customers with social networks?

The Facebook IPO was a flop - the share price has halved in the meantime. Especially the mobile experience is very difficult for the Zuckerberg project. Even with professional users is spreading disillusionment: How big is the potential of social networks in the customer acquisition is actually?
The share facebook stock price is suffering because Facebook from the perspective of market participants not able to believably how the advertising revenue to significantly increase. Mobile use requires new concepts here, because that fit on the small screens of portable devices can be less advertising. There are other sites: The development of the number of users does not seem to meet expectations. More users also report about their account no longer use so often. That must be an alarm signal for all who want to win with Facebook and other social networks customers.Lots of information, little visibility . Social networks make it very easy to interact with a large number of people in contact. As the user "out" in terms of their interests and their other contacts in part, a targeted approach is possible. With the number of mutual contacts but decreases their quality. Even casual users of Facebook and buyers of facebook stock price have now hundreds of contacts whose activities they had hardly perceive - and if so, because to contact a special relationship exists. Where customer acquisition via social networks aimed exclusively on the number of contacts, it does not differ fundamentally from a bulk mailing. Singularity as a criterion for success : If you want the Web 2.0 get noticed, you need creativity and call an action in life that gets people's attention. Especially small businesses rely on the self-diffusion effect of small incentives to recommend Known among themselves. Calculator, pen, footballs etc. are marked with the company logo and brought about Faceobook, Twitter and among the people. Physically tangible objects increase Wiederereknnungswert of trademarks on the Internet. Conversion the rate of an online shop can be increased by freebies. The combined use of online and offline activities could gain considerably in importance in the future. Register an enhanced localized search engines search volume for a brand that could in future lead to a better ranking on search queries in the respective region. Some marketing experts speculate already about facebook and facebook stock price , the previous (through the avoid breakage related) barrier between virtual and real world widely expected to be the interface.
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